How to create an e-newsletter

Course

Training Provider	Learn-Skills	Assessment	Quizzes & Final Exam
Location	learnskills.org	Qualification	Certificate of Completion
Method	Asynchronous Self-paced	Eligibility	Open
Cost	90 EUR

E-newsletters are not about quick sales or blasting out information. There about building relationships with clients,stakeholders, funders and as a consequence increasing revenue or creating awareness of your organisations objectives.

They are a powerful marketing and communication tool. The objective of this workshop is to empower you to create and send your e-newsletter. Using theory, video and applied learning you will create and send a sample e-newsletter in the final part of the workshop.

When used effectively and with permission e-newsletters will -

grow relationships with and retain clients
acquire new clients
communicate with funders, stakeholders, donors and supporters
create brand awareness of your organisation
put your organisation front of mind when people are making decisions about purchasing services, providing funding or responding to an issue
reduce communication costs
increase revenue
position you and your organisation as specialists in a particular area
be measurable, though responses to calls 2 action, open and click through rates you can measure the success of your e-newsletter campaign

This course covers the following topics -

The principles of email marketing
Identifying your target audience
Communicating your message
Building the client email list
Data protection & email best practice
Growing, segmenting & targeting
Subscribe forms and welcome emails
Choosing a design for your e-newsletter
Publishing software options
Your e-newsletter look, feel & layout
The title
Content
Pre-headers
Editing and uploading content
Sourcing, editing and uploading photographs
Setting up your e-newsletter account
Creating your e-newsletter
Sending your e-newsletter
Scheduling & frequency
Measuring Readership