By Elizabeth Gardner

USA – 1st March, 2008 – Walk into a City Furniture store in Florida on a slow morning and you’re likely to find a store associate at his computer. It may look like he’s web surfing, but he’s probably brushing up on his knowledge of couch construction or crib safety standards using the retailer’s e-learning system. For the past year, the 15-store chain has been moving its employee training away from classrooms and paper manuals and onto the Internet.

With stores all over south Florida, City Furniture’s 1,100 employees are far flung. “Imagine how challenging it is to get people to come an hour north, or two hours south, or an hour west, for a full-day training session,” says Janet Wincko, director of recruiting and learning. “Every moment they’re driving here and sitting in a class, they’re not selling.” And for employees in the 24/7 distribution center, scheduling classroom training to fit everyone’s odd hours is an additional challenge.

With e-learning, employees can complete little chunks of training; anything from five minutes for a quick briefing on a new product to a 20-minute module on store procedures, whenever they have a spare moment. Their reward is anything from lavish praise to bonuses or promotions. City Furniture’s reward is more training completed at less expense and potentially lower employee turnover and higher sales.

Internet-based e-learning is transforming how stores train their employees, whether it’s how to fold a sweater, how to deal with an angry customer or how to work the point-of-sale system. And sometimes that point-of-sale screen carries the lesson of the day.

“First-tier retailers: those with more than $2 billion in annual sales, all have embraced e-learning”, says Sunita Gupta, executive vice president at the LakeWest Group, a retail consulting firm. It recently completed a survey of 100 top retailers, and more than 70% said better training of store personnel was their top priority.

“Among second tier retailers: those with $500 million to $2 billion in sales, adoption of e-learning varies, and it’s most often used to introduce new technologies or programs”, Gupta adds.

Because e-learning systems are often available as a hosted solution and companies can pay per user, retailers of any size can potentially benefit, says Don Cook, senior vice president of marketing at Learn.com Inc., which includes about 30 retailers, including City Furniture, among its 500 e-learning clients. “We target the mid-market, between 10,000 and 30,000 employees is our sweet spot, but our biggest growth area is companies with less than 1,000,” he says. “Small companies should take training seriously. When you have three stores, it’s easier to develop a training system than if you wait until you have 50 or 100.”

Computer-based training has been around since all screens were black with green letters. The rise of the commercial Internet has made networked computers ubiquitous and inexpensive, giving retailers the ability to easily link trainees with centralized training. And the evolution of Internet technology has spawned a toolbox of presentation techniques as useful for developing training materials as they are for creating flashy web sites. Course developers can choose online video, Internet gaming techniques and other tools that appeal to the young people who form the backbone of many retailers’ sales forces. And those forces can take their training at any Internet-connected computer whenever it’s convenient, whether during a lull at the store or at home in their jammies.

“Retailers realize that e-learning offers a better toolset than traditional training,” Gupta says. “It’s interactive. They can add remedial sections if someone is taking longer than usual to understand something. They can be creative with learning protocols. And they can test as they go to gauge a person’s progress.”

Last year, Hudson’s Bay Co., one of Canada’s largest retailers with more than 580 locations and 50,000 to 70,000 employees depending on the season, realized a two-fold increase in the number of online training courses completed by employees, says Jason Hubbard, senior manager of e-learning and virtual classroom.

His in-house staff of five has produced dozens of e-learning courses over the past four years, not only on specific products and store procedures but also on personal growth topics like dealing with stress and improving language skills. Each course takes about three weeks to create and 15 to 20 minutes for a learner to complete. Hudson’s Bay employees completed more than 160,000 courses in 2007.

And often they revisit those courses for a refresher. “Any trainer will tell you that when someone gets training for a whole day, they’re overwhelmed and don’t remember everything they’ve learned,” Hubbard says. “With this system, you can go online to review specific things. If I do a spreadsheet once a month and I’ve forgotten how to do a PivotTable, I can use the Excel course as a reference tool.”

The courses run on a learning management system from GeoLearning Inc. GeoLearning hosts the system, which provides a platform not only for delivering the courses but for tracking participation and assessing the overall “skill health” of individual employees. The learning management system can serve as a general employee development tool for human resources departments, says Will Hipwell, GeoLearning’s senior vice president of product development.

E-learning can help geographically dispersed organizations develop a common corporate identity, says Angela Vazquez, director of instructional design at AMC Theatres, which operates 300 movie theaters throughout the U.S. and Canada. The company has been using e-learning for about four years. Its system provides courses for about 2,700 employees, including line managers at theaters. Vazquez plans to roll out courses this year for the 20,000 crew-level employees, the ones who pop the popcorn and clean between the seats.

“Having a centralized training function at the home office really helps us standardize and share our culture with remote locations,” Vazquez says. Each course uses the same branded template to give a consistent look and feel.

Face to face?

However, some subjects are still best taught in person, especially if they involve role-playing or lots of personal interaction, says Hudson’s Bay’s Hubbard. But even then, e-learning can streamline the process.

“A class that might have run a full day before can now run half a day because you can play around with the material a little bit online before the course and do follow-up online,” he says. City Furniture, Hudson’s Bay and AMC all use some classroom training in addition to e-learning for a blended approach.

Costs for e-learning vary widely, and the return on investment is sometimes difficult to identify, especially in the first few years when a company is incurring substantial expenses to set up a system and develop courses.

When City Furniture’s Janet Wincko was selling management on e-learning, she stayed away from squishy projections on increased sales or reduced turnover and stuck to the obvious. “Paying a dollar to an instructional designer is comparable to paying a dollar to an instructor,” she says. “But I have to pay the instructor every time he teaches a class, and I only have to pay the designer once.”

For Hudson’s Bay, direct return on its overall e-learning investment isn’t a primary concern, Hubbard says. Sales and management staff have to be trained one way or another, and his most important metric is successful course completions (defined as not only being exposed to the course, but passing the post-course test with an 80% score or better). Nonetheless, he can point to cases where introducing a course on a specific product: for example, digital cameras has resulted in increased sales. “Associates are much more likely to sell something when they’re knowledgeable about the product.”

In general, benefits from e-learning are significant, especially when viewed enterprisewide, some experts say.

“It’s hard to measure what you get back from having sales associates who can actually assist customers,” says LakeWest Group’s Gupta. “But many corporate initiatives fail because the execution doesn’t happen at the store level.”

Source: InternetRetailer.com

Elizabeth Gardner is a Riverside, Ill.-based freelance business writer.

Learn Skills aims to have a comprehensive range of essential skills and compliance training for the Retail Sector available soon, for both individuals and large groups of employees and learners.

In an open world as ours, interactive communication technologies generate an impact which has an influence on both individual learners and the organisations administrating learning processes.

This new issue of eLearning Papers aims to contribute to the debate highlighting several articles which address the openness and changing world of learning as well as the pervasive nature of some related public policies.

Richard Straub argues that the idea of “openness” is emerging as a dominant attribute of key developments in our current economic and social fabric. Open systems are like living organisms with significant elements of self-organisation. But now, says Richard Straub, we have the necessary infrastructure and tools to operate in new ways in open systems. These new ways have a clear impact on business, employees, learners and innovation, and they require changes in our individual behaviours and institutional adjustments.

In this changing process, Web 2.0 has a significant role. Antonio Bartolomé offers a clear frame around the concept of “Web 2.0: ideas, technologies and implications for learning.” The article argues that Web 2.0 resources seem to have little impact on the structure and conception of the old learning paradigms on which today’s curricula are built. So, where are the new paradigms? The author says it is too early to speak of a new paradigm, but there are some elements that do not fit easily in the old eLearning models.

What about the changes at eLearning institutions due to Web.2.0? Juan Freire analyses this in the article “Universities and Web.2.0: Institutional challenges.” He describes a list of bottlenecks which constrain the institutional adoption of Web 2.0 when universities and their managers assume an active role to adapt to the new reality. The article concludes pointing out a set of elements for a Web 2.0 adoption in universities.

“Openness” is also associated with values such as tolerance, individual freedom, lifelong learning, intercultural cooperation and innovation. In the interview with Anna Kirah we appreciate her vision of innovative thinking and education. The first question invites us to read the rest: How did an anthropologist end up in teaching person-centred and innovative thinking to business managers?

We experience every day what openness means and the benefits it may offer. The article submitted by Aina Chabert and Monica Turrini describes an intergenerational learning experience and shows us an example of enhancing democratic values in the open world. The digital literacy and eInclusion of older citizens can be promoted with a help of “digital facilitators” and experiential learning, providing the elderly learners with real life experiences when learning to use ICT.

Source: elearningpapers

UK – 14th January, 2008 – A free service to help start-ups and small businesses increase their productivity and competitiveness through technology is now available to companies based in Yorkshire & Humber, the South East and the South West regions of England.

The Business IT Guide was developed by e-skills UK in collaboration with market leaders such as Oracle, EDS, IBM, Accenture, Cisco, Microsoft, HP, Smart421 and BT, and has been tested extensively with small businesses.

The Guide is a user friendly online tool that helps businesses access a wide range of high quality, independent advice to help them fully exploit technology.  Advice includes:

• everything a new business needs to know – from complying with legislation to security;
• where to go for trusted information;
• how to properly introduce and manage technology;
• how to deal with the resource implications: cost, training, time; and
• how to plan for growth and changing needs.

There are five separate routes to advice and information via the Guide:

1. a self help tool – designed to help those unsure of their ICT needs;
2. facts – designed to encourage people to take action;
3. hot tips – designed to have an immediate impact;
4. The Guide library – with all 72 Business IT Guides listed; and
5. search facilities.

Keri-Ann Davies, Business Adviser for the Welsh Assembly Government, said:

“In the past I have made use of the Business Link website and found the best practice IT advice very useful.  The Business IT Guide seems to provide more advanced information than was previously available through Business Link, and also includes the built in search facilities and links.  I found it extremely informative.”

“e-Learning can also greatly enhance a small businesses acquisition of skills and delivery of training”, said Sean Griffin, Co-Founder of Learn Skills, the web-based skills and compliance training company, “and it is for that reason that we are developing training programs tailored to the needs of both SMEs and new start-ups.”

Source: e-skills Passport Winter newsletter

Studies by Stanford Research Institute and the Carnegie Mellon Foundation among Fortune 500 CEOs found that 75% of long term job success depended on people skills and only 25% on technical skills.

This is true at other levels as well. For effective performance in the workplace, companies need their employees to have not only domain knowledge, technical and analytical skills, but also the skills to deal with the external world of clients, customers, vendors, the government and public; and to work in a collaborative manner with their colleagues.

The annual rankings of MBA colleges often place communication and interpersonal skills as the most critical skills needed for success in the corporate world.

Noted academic Prof. Henry Mintzberg while speaking on the importance of soft skills for MBAs, refers to the crucial “soft” skills – leadership, teamwork, communication, and the ability to think “outside the box” of a discipline – that separate the best from the rest in the management world.”

Companies are finding that they have to promote people faster than ever before to meet their growth needs.  At the same time, they are finding that the candidates do not have the necessary skills to make the transition from a technical or functional specialist to a team leader, supervisor or manager.  Companies in the IT, BPO, KPO, Biotech, and Pharmaceuticals industries have found that their people need soft skills to work effectively in cross-functional or project teams, local teams or global teams.

Learn Skills, the web-based skills and compliance training company,  can offer a tailored soft-skills program to benefit companies and address these issues and you can contact us for further information by clicking here.

E-learning companies are changing the face of how businesses train their staff.  In this world of people using the Internet on a daily basis, e-learning companies offer a smart solution to an age-old problem of keeping employees educated and updated on the latest trends.

Companies have long battled with the high costs of training their employees, but e-learning companies are offering an affordable solution to this problem.  In the past there were limited choices for companies to keep their employees trained.  A business would either employ a large training department, which costs a great deal of money, or they would be forced to send their employees to outside training events which was also very expensive.

The only other option for business was really no option at all, that is to not give proper and up to date training to their employees.  Businesses understand that not providing their employees with continuing education results in giving their competitors and edge over them.  E-learning companies have developed an affordable way to keep employees trained and educated on the best methods that are used in various industries.

Smart companies are looking for ways to automate their training of employees and the most sensible method is to employ e-learning companies. E-learning companies provide a suite of diverse catalog courses, content management, reliable reporting, online authoring, ease of use, and scalability that can be adjusted as the company grows and changes.

E-learning allows both large and small companies the ability to give their employees the latest and greatest training available.  With the flexibility that e-learning companies provides to their customers the training programs can be adjusted to fit the needs of any company.  Whether you have a work force of fifty or five hundred, e-learning companies have the solution that you are looking for.

Another great benefit of utilizing e-learning companies is that you can control the scheduling of the training sessions much easier.  Instead of taking many employees away from work at one time to do training in a classroom setting, you can utilize the Internet and allow each individual employee to take training courses at the most efficient time possible.  Businesses can even offer training to their employees from their home if the need arises.

There are multiple e-learning companies offering services to businesses and choosing the right one is critically important. Not only must a business consider the cost of purchase, but a business must also consider the return on investment and the amount of time it takes to achieve that return on investment. With e-learning companies such as Learn Skills, you can actually have your system up and running in a matter of days, not weeks like competitors.

Cost is always a factor when choosing which of the elearning companies to go with. When you go with Learn Skills you will be getting one of the most affordable training options for your employees. You will also be receiving a great deal of empowerment since you are able to custom tailor the programs to fit the specific needs of your company.

E-learning companies give you and your business the ability to stay ahead of your competitors and to develop your employees.  E-learning companies are direction that forward thinking businesses are going for their entire employee training needs.  With the convenience and ease of use, e-learning companies are able to meet the needs of their customer in a way never before imagined.

Check out elearning companies such as Learn Skills today and get started training your employees on the latest skills that they need to help your business succeed.

Most companies need to provide some sort of training or instruction to their employees, customers and suppliers.  This is especially true for technology-based organisations.  Typically these companies provide needed training by sending people to colleges, holding in-house training classes, or providing manuals and self-study guides.  In some situations it is advantageous for them to use e-Learning instead of the traditional training.

“Companies need to be aware of both the advantages and disadvantages of e-Learning”, according to Sean Griffin, Co-Founder of Learn Skills, the web-based skills and compliance training company.  “e-Learning needs to be understood for employers to maximise the benefits associated with this training.”

e-Learning, has many advantages over traditional classroom training for the employees in a company, customers using a product, or students in school. These advantages include:

• Better than reading the manual – more interactive and engaging
• Cost-effective – up to 60% more cost effective than traditional training
• Practical – where employees are based countrywide or globally
• Standardized learning – more consistent delivery of training

There are some drawbacks on using eLearning:

• Need access to computer – at home or at work
• Some need access to Internet and broadband
• Must know who to use computer – user must be somewhat computer literate
• Personnel resistance – phobias concerning using computers and tecnology
• Must be well-done – else it’s like being thought by a poor teacher

Businesses make most sound decisions based on potential return-on-investment (ROI). It is assumed that the company has already determined that training their personnel and/or customers is a value-added activity.   Now, the question is whether or not e-Learning is the best route to take.

Criteria for deciding on using eLearning include:

• Cost and practicality of sending learners to class
• Availability of computers and literacy of learners
• Development cost versus number being trained

Weighing these issues, an effective and informed decision can be made.  Companies should consider using eLearning when it is cost effective and practical and when they want standardized training.  PCs must be available, students must not resist using the PCs, and the e-Learning material must be informative and engaging to provide the best results.

Reference: School of Champions website, article by Ron Curtis (revised 4 April 2004)

Why are more companies choosing e-Learning for corporate training?
“e-Learning delivers more training to more people for less money. e-Learning saves time, money, resources, and it delivers measurable, tangible results”, according to Sean Griffin, Co-Founder of Learn Skills, the web-based skills and compliance based company.
Instant access to information is one of the driving factors in today’s Knowledge Economy. Lifelong learning is the key to a successful career. The key to this success is moving knowledge from the people who have it to the people who need it. e-Learning gives you the power to do exactly that. Virtually anyone can sharpen skills or develop new ones.
Key benefits associated with e-Learning with Learn Skills include:

• Inexpensive and Cost Savings: Without travel time or expenses, you’re putting more of your training budget into training, thus saving up to 40 to 60 percent. And students can access their courses as often as they need.
• Accessibility of Training: Deliver knowledge on-demand, with up-to-the-minute information. Learners can access training instantly, when and where they want or need it, either at the office or at home, 24/7.
• Flexibility: Students can choose from a variety of interactive self-paced courses, and they can take advantage of our extensive course listing. They have the option to complete a course in one session and split it into smaller chunks.
• Consistency: e-Learning is a more consistent delivery and not not reliant on the skills and knowledge of the trainer.
• Measurement: Learn Skills provides a selection of tools and applications to monitor learner’s progress, and produce detailed activity reports. You can easily monitor what employees have learned, when they’ve completed courses, how they performed, and their levels of improvement.
• Variety: Hundreds of in-depth courses are available instantly; covering everything from business skills and leadership to workplace safety and IT.

Learn Skills provides you with the learning environment that engages the unsupervised learner, resulting in employees who show more participation, more enthusiasm, and ultimately, greater learning success and increased productivity.

Our staff are ready to help you with any questions you may have, simply contact us.